Hey, I'm Adam. Here's how it went.

Before Cadence I ran Insight Media. We did video and creative for local businesses, mostly chiropractors and service-based shops. Real work, real clients, real revenue. None of it scaled.

The thing I kept noticing was that the bottleneck for our clients was almost never the creative. It was that nobody was actually following up with the leads the creative produced. The video would land, the phone would ring, and the front desk would let it go to voicemail.

Agencies sell creative. Operators run pipelines. Almost nobody was doing both for the same client at the same time. So I started Cadence to be the thing that actually closes the loop. We run the ads, we handle the inbound, we book the calls, we measure what happened.

The bet was simple: if we could prove that an outside team could operate a franchise's whole local-marketing engine end to end, we'd have something nobody else in the space was offering.

I built the first version of the engine for one client. Meta ads in, ManyChat handling the inbound DMs, calls booking into a calendar, dialer team running follow-up on anyone who didn't pick up. Every step wired together. Every step measured.

The first 90 days were a thousand small fixes. By the end of them, we had the first version of what the Cadence system would become. The metric that mattered was simple. Did more qualified people walk into their door this month than last month, and did we know exactly why.

I couldn't run this alone and I knew it. Tayt came in on content and creative. Shane and David on operations. Alaa, Anthony, and Craig on the dialing side. Everyone owns a slice of the system. Everyone can run the playbook without me on the call.

That's the version of an agency I actually wanted to build. Not a founder bottleneck wearing five hats. A team where the system is the product and the operators are the ones who keep it sharp.

GarageForce came on as the first multi-location franchise client. Their ask: take over local marketing for the network. We built one replicable system that any of their 179+ locations could plug into, and the pipeline started filling.

That engagement is where the playbook got pressure tested. What works for one location has to work for 179 of them or it's not a system, it's a coincidence. The version we run now is the version that survived that test.

The work generated tools. FileStream because the team needed live video review on creative. Reel Analyzer because we were spending too long studying competitors by hand. YouTube Analyzer because long-form had a different signal worth pulling out. Content OS because the ideation and production process needed to be the same on Monday as it was on Friday.

None of these were planned products. They were friction points that got bad enough to deserve their own software. Some of them might become real products. Most of them are just leverage for the team.

I run Cadence. I build alongside Tayt and the team. I write here so the prompts and systems we use don't sit locked in our company drive. I take on a small number of operator engagements per quarter when the fit is right.

The thing I care about most right now is that the stuff that works for franchises also works for emerging medical and wellness operators who want a real lead engine without learning to be a marketer. That's where most of 2026 is going.