The Claude Code Skills Marketplace
Skills are now public. They're not prompts and they're not tools. They're packaged workflows you install once and run forever. Here's what that means if you run an agency or a content team.
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What this is
The Claude Code skills marketplace is now public. If you've been using Claude Code as a chat window, this is the moment that changes.
A skill is not a prompt. A prompt is a string you paste. A skill is a directory: SKILL.md (the brain), scripts (the hands), context files (the memory). You install it once. Anyone on your team can run it the same way.
For an agency, this is the difference between "we have a process" and "the process is a runnable artifact."
The three skills I shipped from Cadence
| Skill | What it does |
|---|---|
carousel-builder | Takes a content idea, outputs a structured content.json for our v4 carousel template. Zero manual reformatting. |
cadence-creative-library | Indexes our brand assets and copy patterns. Claude can pull from it mid-task. |
content-os | Our internal content production system, packaged so any operator on the team runs the same checklist. |
Each one started as a doc. Then I noticed I was pasting the same instructions into Claude every time. That's the smell. That's a skill waiting to be pulled out.
What you can do with this
If you run an agency, look at your delivery workflow and ask: which step do I instruct Claude on every single project? That step is your first skill.
Once it's a skill, it's installable, versionable, sharable, and your team stops re-explaining it.
The full PDF is the whole template, the install commands, the publish flow, and a starter roadmap for what a content agency should ship first, second, and third.
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The complete version goes deeper.
- →What a skill actually is and how it differs from a saved prompt or a tool
- →The anatomy of a skill directory: SKILL.md, scripts, context files
- →The three skills I shipped from Cadence: carousel-builder, creative-library, content-os
- →30-second install: how anyone on your team can pull a skill
- →Full skill template you can fork: CLAUDE.md, file structure, install hooks
- →Sample input and output from the carousel-builder skill
- →The publish commands and how distribution actually works
- →How to audit your current workflows and pick the next 3 to ship as skills
- →A starter skill roadmap for a content agency
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// work with me
Want this stack inside your business?
I work with a small number of operators per quarter. If your problem looks like the ones I write about, let's talk.
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